THE AW LABS PHILOSOPHY.

AW Labs is an independent watchmaking studio focused on industrial horological craft. I do not use catalog components or white-label designs. I machine all cases, dials, and primary architecture internally, transforming raw stock into the finished form.

Cut, Not Stamped

Most watches start as stamped blanks. Mine begin as solid blocks of 316L Stainless Steel. I use a custom-made CNC mill to reveal the form, not force it. The case is finished with aluminum oxide to create a uniform, light-absorbing texture that highlights the architectural lines. No polish. No distraction. Just the honest weight of material.

One Design. One Focus

I don't build a permanent collection. Each design is a focused commitment to one vision, executed without compromise in a one-man atelier.

Releases are allocated in waves to maintain the quality each commission deserves. When a release concludes, it concludes. Every component carries the full weight of the engineering process behind it.

You are not buying one of millions. You are securing a piece of a specific, deliberate history.

Swiss Mechanics

I focus my capabilities on what you touch and see; the case, the dial, and the architecture. For the movement, I use top-grade Swiss mechanical calibers. This ensures that while the design is unique to AW Labs, the timekeeping is reliable, accurate, and serviceable by any watchmaker in the world.

Escalating Complexity

AW Labs is an iterative project. I do not rely on a back catalog of safe designs. The roadmap dictates that every subsequent release must surpass the previous in manufacturing difficulty. Operating on a strict reinvestment model: revenue from Series 1 directly funds the tooling and engineering required for the escalating complexity of Series 2. To own a piece from AW Labs is to fuel that evolution. Holding a specific marker in that ascent.

Discover the next AW Labs Release

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  • Early Access: Receive Field Reports 7 days before public release.
  • Future Priority: Secure early access to future releases.

FAQs

How much will Origin cost?

The commission price for Origin is $4,850.

Because every watch is built to order, I operate on a 50/50 Commission Model:

  • The Deposit ($2,425): Due at reservation. This secures your build slot and immediately funds the raw materials for your watch.
  • The Balance ($2,425): Due only when your watch is finished, tested, and ready to ship.

Where does the money go?
Your deposit doesn't sit in an account. It immediately becomes the metal your watch is machined from. When you pay the balance, your watch is finished, tested, and ready. No speculation. No wait-and-wonder. Just a watch built for you.


*Due to the bespoke nature of the commission, the initial 50% deposit is refundable for 7 days after purchase. After that, funds are committed to movement and material procurement and are non-refundable.

How are future allocations handled?

Priority is given to existing owners. When a new project is released, owners of previous references receive a private access window to secure their allocation. The remaining capacity is then opened to the public waitlist.

How can I find out about the next release?

The best way to stay informed about future projects and release dates is to subscribe to the newsletter at the bottom of our site and follow me on social media.

What is your warranty?

Your watch is covered by a 2-year warranty against any manufacturing defects.

A watch is meant to be worn, and life happens. For anything outside of the warranty, like accidental damage or normal wear and tear, my commitment to your timepiece continues. As the person who built it, I'm the best person to fix it, and I'll always be here to service it for a fair price.

When will I receive my watch?

Because every watch is made to order, production takes time. I estimate a delivery window of approximately 3-4 months after the order window has closed. I will provide key updates throughout the production process.

Do you ship internationally?

Yes, I offer complimentary shipping worldwide. To make your experience as smooth as possible, for most countries I will calculate and collect any applicable duties and taxes at checkout. This ensures a faster delivery with no surprise fees.

Please note, if this service isn't available for your destination, you will be responsible for any import duties or taxes upon delivery.

What is your return policy?

Because each watch is built specifically for you, it cannot be restocked or resold. But my commitment to your satisfaction doesn't end at delivery. If something isn't right, contact me directly within 14 days and I'll make it right.