THE AW LABS PHILOSOPHY.
Modern horology often prioritizes marketing over manufacturing. I am taking a different approach.
AW Labs is an independent studio focused on industrial craft. I do not use catalog components or white-label designs. I machine all cases, dials, and primary architecture internally, transforming raw stock into finished form.
Design
Engineering
Horology
Cut, Not Stamped
Most watches start as stamped blanks in a factory. Mine begin as solid blocks of steel. I use a custom made CNC mill designed specifically for watchmaking to remove material revealing the case form. This process takes hours per unit, not seconds. It allows for sharper lines, tighter tolerances, and complex geometries that mass production simply cannot achieve. It is inefficient by design, but the result is a superior form.
One Design. One Run
I am not building a "permanent collection." I design for a single production window. Because the tooling and code are retired after the series concludes, every component carries the weight of the entire engineering process. You are not buying one of millions; you are securing a piece of a specific, limited history.
Swiss Mechanics
I focus my capabilities on what you touch and see; the case, the dial, and the architecture. For the movement, I use top-grade Swiss mechanical calibers. This ensures that while the design is unique to AW Labs, the timekeeping is reliable, accurate, and serviceable by any watchmaker in the world.
Escalating Complexity
AW Labs is an iterative project. I do not rely on a back catalog of safe designs.
The roadmap dictates that every subsequent release must surpass the previous in manufacturing difficulty. Operating on a strict reinvestment model: revenue from Series 1 directly funds the tooling and engineering required for the escalating complexity of Series 2. To own a piece from AW Labs is to fuel that evolution. Holding a specific marker in that ascent.
Origin (Ref. 001)
Case
- Case dimensions: Ø40mm
- Lug width: 18mm
- Lug to lug: 44.55mm
- Material: 316L Stainless Steel
- Water-resistance: Validation is currently in progress
Dial
- Dial: Aluminum Oxide Blasted and lapped finish
- Crystal: Sapphire crystals
- Lume: Super-LumiNova C3
Movement
- Type: Sellita SW300-1 Automatic, Elaboré
- Accuracy: ± 5 s/d
- Power reserve: 56 hours
2-Year Warranty
FAQs
How is the price calculated?
I use a transparent 3 part multiplier.
- Manufacturing: Material costs, equipment and Swiss movement procurement.
- Labor: The actual hours required to machine, finish and assemble the unit.
- Development: Funding the R&D, software and tooling for the next project.
I do not add a markup for marketing or retail distribution.
Will "Origin" ever be made again?
No. To stay true to the philosophy of Watches. Made. Once., Origin is exclusive to this release. Once the order window closes, the design will be permanently retired, making it a unique piece for each owner.
What happens after the order window closes?
Once the order window closes, I begin the production phase. Every watch is made to order. I will machine, finish, and assemble the watches for everyone who placed an order. You can follow along with production updates via our social media channels.
How many watches will be available?
As a one-man workshop, I am limiting Origin to 50 pieces. This production cap ensures I can give every single watch the attention it deserves and deliver it within a reasonable timeframe. Once the order window closes, whether 25 are sold or the full 50, that number will be the final edition size. This honors the project-based nature of the brand and allows me to begin creation of the next release.
How are future allocations handled?
Priority is given to existing owners. When a new project is released, owners of previous references receive a private access window to secure their allocation. The remaining capacity is then opened to the public waitlist.
How can I find out about the next release?
The best way to stay informed about future projects and release dates is to subscribe to the newsletter at the bottom of our site and follow me on social media.
What is your warranty?
Your watch is covered by a 2-year warranty against any manufacturing defects.
A watch is meant to be worn, and life happens. For anything outside of the warranty, like accidental damage or normal wear and tear, my commitment to your timepiece continues. As the person who built it, I'm the best person to fix it, and I'll always be here to service it for a fair price.
When will I receive my watch?
Because every watch is made to order, production takes time. I estimate a delivery window of approximately 3-4 months after the order window has closed. I will provide key updates throughout the production process.
Do you ship internationally?
Yes, I offer complimentary shipping worldwide. To make your experience as smooth as possible, for most countries I will calculate and collect any applicable duties and taxes at checkout. This ensures a faster delivery with no surprise fees.
Please note, if this service isn't available for your destination, you will be responsible for any import duties or taxes upon delivery.
What is your return policy?
Each AW Labs watch is built to order specifically for you. For this reason, all sales are considered to be final.
However, my primary goal is your complete satisfaction. If you are not happy with your timepiece for any reason, please contact me personally within 7 days of delivery, and I will work with you to find a fair solution.