The Manufacturing Roadmap
As promised last week, here is the exact Manufacturing Roadmap for Origin's launch.
The "50/50" Commission Model
Origin is not an inventory item; it is a commissioned object.
To align our incentives, I am utilizing a 50/50 Allocation Model:
- 50% Deposit: Due upon allocation. This secures your chassis serial number and funds the immediate procurement of your movement (Swiss Sellita SW300-1) and raw materials.
- 50% Final Payment: Due only when your watch is assembled, regulated, and ready to ship.
This is not a pre-order for a vaporware product. This is a manufacturing contract. You fund the raw materials; I provide the labor and the engineering.

Wave 1: Opening February 20th
The first allocation window will open strictly for Allocation List Subscribers, who will have a 24-hour private window starting February 20th to reserve their allocation.
On February 21st, the allocation window will open to the general public and will remain open until March 13th (or until all slots are reserved).
- Quantity: Strictly limited to the first 20 Commission Slots.
- Why Split the Waves? Releasing 50 units at once would overwhelm a one-man workshop. Splitting production into two waves ensures that I can maintain QC standards without rushing the machining process.
The Delivery Timeline
Because this is a commission, you are paying for time, not just metal.
- February 20: Allocation Window Opens (Private).
- February 21: Allocation Window Opens (Public).
- March 13: Allocation Window closes; Procurement begins for Materials & Movements.
- March – May: Machining of Cases, Dials, and Hands.
- June – July: Assembly, Regulation, and QC.
- August: Delivery of Wave 1.
The Reality of the Schedule
Could I ship faster? Yes, if I cut corners on the finishing or outsourced the assembly. But that defeats the purpose of the brand.
When you secure a slot on February 20th, you aren't just buying a watch for the summer; you are backing the workshop that builds it.
Mike Armstrong
Founder, AW Labs
